As golfers, we all know the “taper” style of grip, where the top-end of the grip (closer to the body) is wider than the bottom-end of...
Complementing its Small Batch putter releases, Toulon Golf today announced its First Run Collection line of putters. The First Run Collection sits at a price point...
Toulon Golf’s latest Small Batch offering is inspired by Arnold Palmer’s iconic 8802-shape putter. It is bestowed the name “Latrobe” owing to the birthplace of the...
Odyssey is rolling out an Ai-One putter lineup extension, reprising its popular Cruiser line of ultra-stable putter configurations with the new Ai-One Cruiser putters. More specifically,...
Tour Edge has today unveiled its new Hot Launch 524 Series of golf clubs that will be available at retail starting March 1. The 524 series...
Targeting the better player who is looking for an alternative to a hybrid or a course-specific club (low bullets, anyone?), PXG announced its new 0317 X...
Few golfers disputed the stability and ease of use of the original L.A.B. Golf Directed Force putter. The size and aesthetics, however, were unpalatable to many...
What you need to know: Spotted on the PGA Tour earlier this year, Scotty Cameron’s new Phantom mallets are headed to retail. Cameron and company targeted...
Cobra Golf has launched its redesigned Vintage putter series, highlighted by a new soft Pebax face insert and the incorporation of LA Golf’s Descending Loft Technology. Inspired...
Cobra Golf has today unveiled its new 3D-printed putter collection. The new putter collection introduces a range of models that boast a lightweight, 3D-printed cartridge, crafted...
Fujikura is reprising its massively popular Ventus line of shafts for 2024, beginning with Ventus Blue. The company touts the same feel as the original mid-launch/low-spin...
Foresight today announced the successor to its GCQuad launch monitor: the QuadMax, which continues to leverage the company’s four-camera photometric capture system to deliver its wealth...
Bridgestone Golf has today introduced Mindset, a proprietary visual technology available on all four of the 2024 Tour B Series golf balls. The Mindset process was created by Bridgestone...
Dunlop Sports Americas has today announced the relaunch of the Never Compromise Reserve putter line. Offered only at select golf shops, the Never Compromise experience is...
What you need to know: It’s hard to believe this is already the 10th iteration of Vokey’s Spin Milled wedges, which, in 2007, succeeded its 300...
Bridgestone Golf has today introduced the new 2024 Tour B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest...
Toulon Golf’s latest Small Batch offering draws its inspiration from the flatstick used by a certain 15-time major champion and native Californian. The Small Batch Santa...
Titleist left no stone (nor layer) unturned in crafting the latest iteration of its AVX golf ball. The company’s soft-feeling, low flight, low iron spin, distance...
Cleveland Golf has today unveiled the next generation of their forgiving CBX line of wedges with the all-new CBX 4 ZipCore, scheduled to launch in North...
What you need to know: Edel Golf has always pushed the limits of design, as you have seen with the SMS wedges, irons, and now Array...
What you need to know: AMF technology is a new proprietary titanium alloy that is more flexible and stronger to increase face deflection across the Black...
What you need to know: Cobra’s bid to build a successor to the Aerojet has taken a dark turn. Which is to say, the blacked-out Darkspeed...
Titleist is implementing new technology in the core and cover of its Tour Soft and TruFeel golf balls for 2024. First, the Tour Soft, which is...
If you have a barstool conversation with a golf equipment junkie and pose the question, “Which company has historically made the most forgiving driver?” There’s a...
Ping Blueprint S and Blueprint T irons arrived on the PGA Tour over the summer and today they are available for custom fittings and pre-order. The...
What you need to know about the TaylorMade Qi10 driver: When it comes to the driver, most golfers could use a little more forgiveness. It is...
TaylorMade’s new Qi10 family of fairway woods and rescue clubs are designed with two major technological improvements to increase overall performance: New carbon crowns that are...
What you need to know: With a blend of minimalistic aesthetics and advanced multi-material technology, TaylorMade’s new Qi irons aim to deliver the optimal combination of distance,...
What you need to know: Cleveland is “launching” the successor to its 2021 Launcher XL drivers. The clubs again include the company’s Rebound Frame technology as well...
What you need to know: Artificial intelligence early adopter Callaway’s 2024 Paradym Ai Smoke drivers feature the company’s most substantial implementation of AI yet. Engineers continue to...
What you need to know: Ai Smart Face — the centerpiece of Callaway’s Paradym Ai Smoke drivers — is also the key technology of new Callaway...
What you need to know: At the core of Callaway’s new Ai Paradym Smoke irons is the Ai Smart Face. With the Ai Smart Face, these irons...
What you need to know: Callaway’s flagship ball lineup is getting a major reshuffle and substantial R&D infusion. Chrome Tour and Chrome Tour X are now the...
Lee Trevino is a legend in the golf world for both his on-course success, and his unmatched storytelling ability. As one of the most interesting men...
Bettinardi today announced its 2024 BB Series of putters. The latest installment of the Tinley Park, Illinois, company’s flagship line leverages tour feedback to inform CG...