On Monday evening, inside the swanky, second-story “Coach House” event center in the Palisades Village, just minutes down the road from the 2024 Genesis Invitational at Riviera Country Club, Tiger Woods and TaylorMade officially announced their new apparel/footwear/accessory line, called “Sun Day Red.”

The Sun Day Red website officially launched on Monday night during the event, and the products are set to go on sale starting May 1.

The “Sun Day Red,” or “SDR” name will be self-explanatory for most golf fans, since he’s been wearing a victory-red shirt on Sunday’s for his entire professional career, but Woods explained the meaning of Sun Day Red at the launch event:

“It started with mom. Mom thought – being a Capricorn – that my power color was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red; Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

The Sunday Red outfit has worked to perfection for his 82 PGA Tour victories, including 15 majors, so why not make an entire apparel line based on the career-long superstition?

As I learned at Monday’s launch event, the new Sun Day Red line includes much more than just clothing. To go along with a slew of different golf shirt designs and colorways, there were also windbreakers, hoodies, shoes, hats, headcovers, ball markers and gloves on display.

The upscale event was hosted by sports media personality Erin Andrews, with special guests David Abeles (CEO of TaylorMade) and Tiger Woods himself.

As explained by Abeles, the Sun Day Red brand is an independently-run business under the TaylorMade umbrella, and is based in San Clemente, California (rather than Carlsbad, where TaylorMade headquarters is located), and it’s run by a newly-formed, independent group. Brad Blackinship, formerly of Quiksilver and RVCA, is the appointed president of the new brand.

As for the logo itself, obviously, it’s made to look like a Tiger (the animal), and is comprised of 15 tiger stripes, which correspond with Woods’ 15 major championships. While the logo may need a 16th stripe if Woods adds a major trophy to his collection, it makes perfect sense for the time being.

The golf/lifestyle line is meant to combine premium precision and athletic comfort, while still having plenty of wearability and style off the course. Like Woods said on stage at the event, he wants to be able to go right from the course to dinner wearing Sun Day Red, and that was exactly the aesthetic on display at the event on Monday.

Following the official announcement from Woods and Abeles, they revealed multiple pieces of clothing, accessories and footwear for the event-goers to ogle (and photograph). Check out a selection of product/event photos below, or head over to our @GolfWRX Instagram page for video coverage…OR, head into our GolfWRX Forums for even more photos and member discussion.

Enjoy this exclusive look at Tiger Woods’ new Sun Day Red apparel lineup below.

See more photos from the Sun Day Red launch event here

• Jason Day what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.  

Driver: Ping G430 LST (9 degrees @10)
Shaft: TPT prototype

3-wood: TaylorMade SIM Max (15 degrees)
Shaft: Mitsubishi Kuro Kage 80 X

• Check out more in-hand photos of Jason Day’s WITB here.

7-wood: TaylorMade Stealth (21 degrees)
Shaft: Mitsubishi Kuro Kage 80 X

Irons: TaylorMade P760 (4-PW)
Shafts: True Temper Dynamic Gold X Seven

• Check out more in-hand photos of Jason Day’s WITB here.

Wedges: Titleist Vokey Design SM10 (52-08F, 56-10S), WedgeWorks (60-08A+)
Shafts: KBS Tour C-Taper 125 S+ (52), True Temper Dynamic Gold Tour Issue S400 (56, 60)

Putter: TaylorMade Itsy Bitsy Spider Limited

Grips: Golf Pride Tour Velvet Cord

• Check out more in-hand photos of Jason Day’s WITB here.

Ball: Bridgestone Tour B X (with Mindset)

More photos of Jason Day’s WITB in the forums.

• Byeong Hun An what’s in the bag accurate as the AT&T Pebble Beach Pro-Am. More photos from the event here.

Driver: Titleist TSR4 (9 degrees)
Shaft: Fujikura Motore X F1 6 X

Hybrids: Titleist TSR2 (18 degrees), Callaway Apex UW (19 degrees)
Shafts: Fujikura Ventus Blue 9 X

Irons: Titleist U505 (1), Titleist T200 (3), Titleist T150 (4, 5), Titleist 620 MB (6-9)
Shafts: MMT Utility Iron 105 TX (1, 3), Project X 6.5 (4-9)

• More in-hand photos of Byeong Hun An’s WITB in the forums. 

Wedges: Titleist Vokey Design SM10 (48-10F, 52-08F, 56-08M, 60-04T)
Shafts: Project X 6.5 (48, 52), Project X 6.0 (56), Dynamic Gold S400 (60)

Putter: L.A.B. Golf Mezz.1 Max

• More in-hand photos of Byeong Hun An’s WITB in the forums. 

Grips: Lamkin UTx

Ball: Titleist Pro V1x

• More in-hand photos of Byeong Hun An’s WITB in the forums.