On Monday evening, inside the swanky, second-story “Coach House” event center in the Palisades Village, just minutes down the road from the 2024 Genesis Invitational at Riviera Country Club, Tiger Woods and TaylorMade officially announced their new apparel/footwear/accessory line, called “Sun Day Red.”

The Sun Day Red website officially launched on Monday night during the event, and the products are set to go on sale starting May 1.

The “Sun Day Red,” or “SDR” name will be self-explanatory for most golf fans, since he’s been wearing a victory-red shirt on Sunday’s for his entire professional career, but Woods explained the meaning of Sun Day Red at the launch event:

“It started with mom. Mom thought – being a Capricorn – that my power color was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red; Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

The Sunday Red outfit has worked to perfection for his 82 PGA Tour victories, including 15 majors, so why not make an entire apparel line based on the career-long superstition?

As I learned at Monday’s launch event, the new Sun Day Red line includes much more than just clothing. To go along with a slew of different golf shirt designs and colorways, there were also windbreakers, hoodies, shoes, hats, headcovers, ball markers and gloves on display.

The upscale event was hosted by sports media personality Erin Andrews, with special guests David Abeles (CEO of TaylorMade) and Tiger Woods himself.

As explained by Abeles, the Sun Day Red brand is an independently-run business under the TaylorMade umbrella, and is based in San Clemente, California (rather than Carlsbad, where TaylorMade headquarters is located), and it’s run by a newly-formed, independent group. Brad Blackinship, formerly of Quiksilver and RVCA, is the appointed president of the new brand.

As for the logo itself, obviously, it’s made to look like a Tiger (the animal), and is comprised of 15 tiger stripes, which correspond with Woods’ 15 major championships. While the logo may need a 16th stripe if Woods adds a major trophy to his collection, it makes perfect sense for the time being.

The golf/lifestyle line is meant to combine premium precision and athletic comfort, while still having plenty of wearability and style off the course. Like Woods said on stage at the event, he wants to be able to go right from the course to dinner wearing Sun Day Red, and that was exactly the aesthetic on display at the event on Monday.

Following the official announcement from Woods and Abeles, they revealed multiple pieces of clothing, accessories and footwear for the event-goers to ogle (and photograph). Check out a selection of product/event photos below, or head over to our @GolfWRX Instagram page for video coverage…OR, head into our GolfWRX Forums for even more photos and member discussion.

Enjoy this exclusive look at Tiger Woods’ new Sun Day Red apparel lineup below.

See more photos from the Sun Day Red launch event here

An 18-hole round of golf averages out to just under five miles of walking, which on its own is a good workout. Once you throw in some potential uphill trekking you get some serious cardio too, but if you all looking for a quick workout between rounds of golf look no further than Crossrope.

Crossrope – The details

Crossrope is a system of the weighted jump rope that allows you to quickly switch the weight of the ropes you are using to boost your workout—they range from 1/4 lbs all the way up to 2 lbs depending on the kit you start out with. There is an accompanying app that helps you go through multiple workout routines and is available free, or you can upgrade to the entire library of workout routines along with more workout tracking options.

This is NOT your middle school jump rope

The handles are heavy duty and feature precision bearings to allow the rope to move smoothly around as you go through a routine. They are also ergonomic and fit into your hand naturally, which making gripping easy, something that is really nice when you’re swinging a 2 lbs coated steel cable around. The handles also come with a fast clip system to make changing cables depending on your selected workout easier too.

The ropes themselves are made from braided steel and are almost impossible to tangle, allowing them to be easily transported and stored when not in use. All in you are getting a premium piece of workout equipment that is effective and easy to store—hard to same the same thing about a treadmill.

When it comes to a workout, skipping rope is one of the most effective cardio workouts you can do, and with Crossrope, you can get both cardio and low impact weight training when using the heaviest ropes, and follow along with the guided workouts.

As someone that hadn’t used a jump rope in over a decade, starting out lighter was a nice way to ease in before moving up, and I was pleasantly surprised how easy and fun some of the workouts in the app were. If you are looking for a fun way to add something to your workouts, or you just want to try something new to get you into golf course walking shape, this could be right up your alley. To learn more check out crossrope.com

One of the coolest parts of being in this part of the golfing world is being able to shed light on smaller companies that typically get overshadowed by their bigger corporate brothers.

So, this post is about one of those products that is definitely competitive against top golf shoe companies, and it’s made by a company called Athalonz, which is based out west in Arizona. Typically known for its innovative baseball cleats and insole packages, Athlonz newest addition takes the patented design to the world of golf with the EnVe golf shoe.

These have started appearing on the world long drive circuit due to the amount of traction they get, allowing players to swing harder. So for the last few months, I have gotten to wear them and see if they are as good as the company claims.

Athalonz EnVe: Living up to claims

The main selling points of these shoes are focused on two things

1. Design that delivers more power and stability
2. Custom comfort that lasts all day

These are somewhat difficult to combine into one shoe, and though they are on the heavier side, Athlonz are completely worth it for the benefits. It is obvious that they made strides to hit each box on the list for a great shoe. The patented design has been adapted from their baseball cleat and introduces a spikeless golf shoe with a circular design that allows the player to gain traction through the golf swing. This gives a player the chance to swing harder and faster without losing their footing. They also offer insole packages that help with correct bodyweight placement to help add an extra layer of consistency.

Secondly, it’s very noticeable that there was plenty of thought given to comfort with a roomy toe and custom insoles to fit your style. Additionally, ankle padding helps to provide more stability and comfort.

On another note, they have a good sense of style with a more classic, casual take. In addition to the pictured white/brown color, there’s a black/grey colorway as well.

After multiple months of wear in all types of conditions, these shoes have performed great for me with all the traction I need and while feeling great throughout the round.

Verdict

I am a person who tends to support smaller companies when I can if they make good products. Any support for them goes a long way—especially in the golf business. Since these shoes will set you back about $150, I wanted to be sure they are worth it for the money and they absolutely are. Seriously, for anyone looking to boost their shoe game and help alleviate aching feet and ankles, give these a shot.